Conduct customer and key-stakeholder research determining the brand's business objectives, current market overview and key competitors. Evaluate existing user flows and couple with technical landscape to focus the brand's ideal delivery platform. Planning immediate and long-term goals and roadmap necessary investments.
Detail users' level of brand engagement by identifying use cases. Develop key persona matrix by archetype, value, motivation, needs and goals. Identify prime interaction behaviors and plan necessary content/drivers to persuade action. Outline success metrics for identifying brand engagement and progress along the buyer journey.
Responsive Design is not enough; it is a cost of entry, not a strategy
Optimize the site user experience across devices – Desktop, Tablet and Smartphone
SEO transcends the screen and extends beyond the desktop into all connected devices
If possible, take the experience out of the browser and deploy a fully developed mobile app