Created a "progressive reveal" interaction model where additional information is unearthed with each successive content tier resulting in deep user engagement
Home Page content was structured in a four-tier hierarchical system – each content tier containing multiple buckets of discrete information with specific calls to action driving to deeper pages.
Internal Page hierarchy was designed to facilitate demand generation on every page with page content vs. sidebar weighted 70/30 to ensure optimal brand engagement.
Site content flow was based on use cases to provide easy access and clear paths to relevant content with resource assets organized by topic and industry.